About Us

About OnFire Stores

OnFire Stores was founded by Pedro Guedes, born from a frustration many people share: trying to find high-quality clothing online — with great materials, real craftsmanship, and fair pricing — and not being able to.

Determined to change that, Pedro began searching for the best way to offer products that truly delivered quality, style, and accessibility. This journey led him to research suppliers, test materials, and understand what customers were genuinely looking for.

What started as a personal need soon grew into something bigger: a mission to build a store where anyone could shop with confidence, knowing that every item was carefully selected for its real value.

Today, OnFire Stores operates from Brazil and sells to customers in the United Kingdom, driven by a strong desire to grow, innovate, and build something meaningful. We are a company with ambition — and with a deep commitment to customer satisfaction. Every decision we make, from product selection to customer support, is guided by the goal of offering the best possible experience.

Our style leans toward the modern, clean, and contemporary, reflecting the lifestyle of people who value authenticity, comfort, and a touch of everyday elegance.

OnFire Stores is more than a brand — it’s the result of passion, transparency, and dedication. And we’re only getting started.

FROM CONCEPT TO CREATION

Founded with a clear purpose, OnFire Stores was created to bring practical, innovative, and high-quality products to everyday life. What started as a focused e-commerce project has grown into a brand committed to delivering smart solutions that combine functionality, reliability, and modern design.

OUR VISION

At OnFire Stores, our vision is to create clothing that combines timeless design with everyday comfort — pieces that feel personal, look refined, and are made to last. We believe fashion should be effortless, functional, and accessible, without being wasteful or overly complicated.

OUR ONGOING COMMITMENT

At OnFire Stores, we are committed to creating fashion that is not only timeless and elegant, but also accessible. We believe that style should be within reach without compromising comfort, quality, or purpose.


We see clothing as a powerful form of self-expression — shaping how we feel, how we move, and how we present ourselves to the world. That’s why our pieces are designed to deliver confidence, comfort, and practicality, day after day.